Blog content can be anything from images, articles, videos or even just a recording that you put on your site. It is pretty much any kind of media you can create or add to your blog. With a blog the most common type of content usually comes in the form of text post articles which you place in either pages or post. Content doesn’t have to be restricted to 1 type within any page or post as you can have a mix. In fact it is recommended that you mix in a few images into your text heavy posts to help break it up and make it more manageable to read. Think of it like that bit of crunch you get in some desserts that are just a bit 1 note and mushy. A little crunch helps to make it more enjoyable and easier to consume.
Usually the biggest hurdle for many content creators is the first hurdle….what should I talk about? If this is your primary stumbling block there is a simple technique to use its called the 5 Ws which are:What , Where, Why,Who, and When. These can be applied to pretty much any niche to get you started. Think about Who your niche is mostly affecting and address concerns they have, think about When people are most likely to need stuff in your niche and talk about those times, think about Where they can get can stuff in your niche or where it is most applied,Why your niche is relevant or why something is currently happening in your niche. Then look at What is going on in the niche or what can be done about problems within your niche. ultimately, think about your own experiences or frustrations within your niche and what you had to do or are currently doing to overcome them. This usually helps you to create relate-able content.
Pages and Posts
With your blog there are 2 means to which you usually place your content. These are typically pages or posts. So which one should you use? Well both are pretty much the same thing at heart, the big separating factor is that a post usually you want to use for highly opinionated and time sensitive information for eg “how to create a website in 2016” the way we create websites changes quite a bit over the years and the way we do it today won’t necessarily be the way we do it tomorrow. Posts are mostly current events; things which change constantly while a page carries information that rarely changes and is mostly highly factual. A page is something once created you rarely change or modify. A good example of page worthy content would be something like “The nearest star to earth is the sun” That fact I doubt will change anytime soon and information placed on that page won’t be needed to be updated for quite sometime.
When to use Pages vs Posts
For me posts are much shorter, almost like a quick update on something happening in the present . While a page is something that contains information that will likely stay true for a good time into the future. Pages are also tending to be much longer than posts.These are general situations and as always there are exceptions as there will be times when a page doesn’t have much information such as a sign up page or times when a post is very lengthy.
How to distinguish your content
You want your content to stand out; there are literally billions if not trillions of pages on the internet and that number grows by the second. So how do you stand out? Remember when you were told growing up that you are unique and there is only 1 of you? That’s what you will use to differentiate your content from everyone else’s.’ Don’t be afraid to let your personality and style come through in your content after all you being 1 of a kind and having it show in your content will leave an impression on your audience.
There are a few things you want to avoid when producing content mainly avoiding copying someone else’s content. This is known as duplicate content and while for some it is an easy way to add content to their sites it is terrible for someone trying to gain rankings in search engines(add link to rankings post) not to mention the threat of the of original content creator filling a plagiarism claim against you.
Another pitfall is not connecting with your audience, by that I mean don’t try to be be overly smart in creating the content; try and use conversational speak, let your content feel like the person reading your content is having a direct conversation with you.
Avoid automated content systems as well such as blogging robots. These are plugins which search the web for content based on the input parameters you gave it and automatically adds the content to your site. These robots often times just pull content directly from another site and add it to yours or in some cases “spin” the content then add it to yours. Spun content is content where the words or order of words are switched around a little but essentially remain the same. Auto blogging software mostly if not always just gets you duplicate content on your site.Avoiding these pitfalls will put you on steady ground to developing quality content.
Keep the Content Flowing
Try and get in the habit of producing your content on a regular basis; it’s just like any habit really, once you do it regularly enough the mind starts to develop a routine and you will find yourself almost craving to create content. Try and see if you can create a piece of content for 30 days straight which is usually about the period of time it takes us to form habits. It’s one of the techniques taught in my no.1 resource which you can read about here!. So get out there and start that content creation. Any questions or tips? Feel free to leave them in the comments section below.